Ideology

I believe that culture is created through design, and culture produces ideals that shape the future. Therefore, there is no need to worry about imperfection because, as designers, we will never succeed in achieving it. Bad design is more familiar to people than good design. Choosing a poor design is actually an option in this situation, and unless it's free, it's difficult for them to appreciate a good one that communicates and lasts a long time.

I regard success in the professional environment as something that is simple to achieve and successfully share in public. I also take everything personally. A designer must be able to recognise when everything is just right and nothing has to be changed or added, but when everything is on target, balance must be considered. Style is ephemeral and changes with experience. Not just aesthetic, but also effective communication is required for good design. It can be both artistic and aesthetic. To understand why it is so complicated, look at the design.

Design is a complicated, organised process that serves as a bridge between knowledge and comprehension; it is neither an item nor a dimension. I always aim to achieve two things in design: clarity and simplicity. These two things are the foundation of great design. A single message through design can incite a revolt.